To have a capital to start a business, to have the idea of WHAT to start on or where to start are not the only thing to be considered in a business. Let me tell you something that I know ; A good business director must have discipline. What do I mean by DISCIPLINE ? The discipline that I am referring to here means INTEGRITY. Yes integrity , integrity is the key to great achievment in business WHAT IS INTEGRITY ? Integrity is to be honest. To be able to hold oneself to ethical standard. Integrity Means Doing The Right Thing Because It’s The just Thing To Do Having integrity in your business is one of the most important qualities of great leadership in business. INTEGRITY INVOLVES TWO THINGS ; TRUTHFULNESS AND HONESTY. 1] TRUTHFULNESS ; the fact of being reality or truth to life. In business if one cannot gain the trust of his patronizer, that particular business will start dying and it will be hard to rebuild such. 2) Honesty ; refers to a facet of moral character and connotes positive and virtuous attributes such as ,truthfulness, straightforwardness, including straightforwardness of conduct, along with the absence of lying, cheating, theft, etc. Honesty also involves being trustworthy, loyal, fair, and sincere. REASONS FOR INTEGRITY IN BUSINESS . Although it takes courage to be truthful and honest. So you will have to demonstrate courage and personal strength if you want to be honest to others. Now check through the reasons below; 1.	Integrity means being authentic. integrity is a reflection of yourself and your true feelings. If you want people to know who you really are, just be honest. 2. Integrity shows courage. It takes courage to give people what they want without looking at what it is going to cost you. 3. Integrity shows you care. When you're honest, with yourself and others, it shows how much you really care. When people experience a caring attitude - it makes them stop and think. Your workers and customers will really value you. 4. Integrity shows maturity. Many times there can be hurt and pain associated with integrity. A mature person can prepare for that and work through it with the other person. 5. Integrity fosters a connection. integrity bring people closer. It forms a connection because the two people may be working with some very painful issues 6.Integrity eliminates garbage. Hiding true feelings or withholding information turns into emotional garbage. Too much negative energy can be spent on lack of trust. eliminates garbage and cleans out your emotional tank! 7. Integrity also eliminates danger. We all know how you can dig yourself in deeper with lies and deceit. So choose integrity!! Start with a clean slate by staying honest. THE KEY TO GREAT ACHIEVEMENT IS INTEGRITY!!.